Marketing ROI Calculator
Calculate marketing campaign ROI by comparing spend to revenue generated. Measure ROAS and cost per acquisition. Free marketing ROI calculator tool.
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What is a good marketing ROI percentage?
A common benchmark is a 5:1 revenue-to-cost ratio, or 400% ROI, meaning you earn $5 for every $1 spent. However, acceptable ROI varies by industry, margin structure, and campaign objectives. Brand awareness campaigns may have lower direct ROI but contribute to long-term growth. Compare against your own historical benchmarks for the most relevant assessment.
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